Peachaus: The Bird of Hope

The Bird of Hope is an immersive reality experience that I pitched, developed and published for Peachaus, a women's lifestyle clothing brand. I was consulted to devise a viral marketing strategy as part of their' launch campaign to drive traffic to the site. Using Meta's Spark AR platform, I developed an Instagram filter that employed hand tracking to allow visitors to interact with a 3D animation of the brand logo; the bird of hope.